The main goal and tangible effect of the project will be film spots (social advertising) about important social issues, which have a chance to become an authentic voice of the European youth generation.

“Digital natives” – this term best captures the nature of the bond between today’s young people and the global web. For people born after 1995, the smartphone, instant messenger, and social-media are the most natural platforms for contacting each other. Unfortunately, while the Internet carries a huge load of important and valuable information, it also has its dark side. The Internet has become a field for uncontrolled aggression. On YouTube, Instagram and Tik Tok, patostreamers and patoinfluencers revel. In closed Facebook groups, unpopular colleagues are bullied. In this way, the problem of intolerance and exclusion of particular social groups – on the basis of ethnic origin, low material status or political views – is transferred to the virtual world.

The name of the project: “#followme” refers to one of the most popular hashtags in social media, which at the same time is a symbol of a very current social problem – the desire to gain attention and acceptance in the virtual world, unfortunately not always in a positive way. The Youth Movement for Social Change is a grassroots youth voice, dissenting against the spread of hate, hate speech,
and stigmatization of people with different opinions or backgrounds.

PARTICIPANTS:
The youth exchange of 15 people from each organization participating in the project – a total of 60 young people from 18 to 30 years old.